Madridbased Seedtag Series Capital Ustaylortech.eu

Madrid-based seedtag, one of Spain’s leading online advertising firms, has announced the Series A funding of $4.5M led by Kibo Ventures with participation from other Spanish investors like Target Global and Inveready. This Investment will help the firm to double its technology and commercial team in order to keep up with the demand from international advertisers.

Founded in 2013, Seedtag is a real-time bidding ad-tech platform that allows advertisers to place their adverts on websites and apps according to the context of the content. The company uses cutting-edge technology, which analyses in real time the meaning of the texts of each web or app where the ad could be placed, guaranteeing that the ad is only shown when it is relevant to the user. This way of working known as ‘programmatic contextual placement’, increases the likelihood that the user will click on the ad and, consequently, the conversion rate for the advertiser.

Seedtag has a portfolio of more than 500 satisfied clients, including Coca-Cola, Prada, L’Oréal, Samsung, Mitsubishi, Alsa, Skoda, and Philip Morris, among others. The company has a team of 35 people and is present in Spain, France, Germany, Italy, Mexico, Chile, Colombia, Argentina, and Brazil.

In five years, Seedtag has become one of the leading companies in Europe in the field of online advertising. The company has been awarded as the best startup in Spain by Google and Prime Ventures, and has also been recognized as one of the best 100 European startups by Wired UK.

With this new investment, Seedtag plans to consolidate its position in Europe and Latin America, where it is already present with offices in Madrid, Paris, Munich, Milan, Mexico City, Santiago de Chile, Bogotá, Buenos Aires, and São Paulo.

What is Seedtag?

Seedtag is a Madrid-based real-time bidding ad-tech platform that allows advertisers to place their adverts on websites and apps according to the context of the content. The company uses cutting-edge technology, which analyses in real time the meaning of the texts of each web or app where the ad could be placed, guaranteeing that the ad is only shown when it is relevant to the user. 

Seedtag was founded in 2013 by Pablo Lobato and Alvaro Cebrian, who are both now co-CEOs of the company. Lobato and Cebrian met while working at Google and decided to start Seedtag after realising the potential of programmatic advertising.

Seedtag has a portfolio of more than 500 satisfied clients, including Coca-Cola, Prada, L’Oréal, Samsung, Mitsubishi, Alsa, Skoda, and Philip Morris, among others. The company has a team of 35 people and is present in Spain, France, Germany, Italy, Mexico, Chile, Colombia, Argentina, and Brazil.

In five years, Seedtag has become one of the leading companies in Europe in the field of online advertising. The company has been awarded as the best startup in Spain by Google and Prime Ventures, and has also been recognized as one of the best 100 European startups by Wired UK.

With this new investment, Seedtag plans to consolidate its position in Europe and Latin America, where it is already present with offices in Madrid, Paris, Munich, Milan, Mexico City, Santiago de Chile, Bogotá, Buenos Aires, and São Paulo.

How Does Seedtag Work?

Seedtag’s technology analyses in real time the meaning of the texts of each web or app where the ad could be placed, guaranteeing that the ad is only shown when it is relevant to the user. This way of working, known as ‘programmatic contextual placement’, increases the likelihood that the user will click on the ad and, consequently, the conversion rate for the advertiser.

Seedtag has developed a software that uses artificial intelligence and Natural Language Processing algorithms in order to read and understand the context of the content on websites and apps. The software is also able to identify the topics that are being talked about and the sentiments expressed. This way, Seedtag is able to match the right ad to the right context, guaranteeing that the ad is relevant to the user.

In order to do this, Seedtag uses a datafeed that contains all the information about the websites and apps where the ads will be placed. The datafeed is updated in real time, so that Seedtag can always guarantee that the ads are placed in the most relevant context.

Benefits of Using Seedtag

The main benefit of using Seedtag is that it allows advertisers to increase the conversion rate of their ads. This is because the ads are only shown in contexts where they are relevant to the user, which increases the likelihood that the user will click on the ad.

Another benefit of using Seedtag is that it allows advertisers to save money. This is because the ads are placed programmatically, which means that they are only shown on websites and apps that are relevant to the user. This way, advertisers don’t have to pay for ads that are shown on websites and apps that are irrelevant to the user.

Lastly, Seedtag allows advertisers to track the performance of their ads in real time. This is because the datafeed that is used by Seedtag is updated in real time, so that advertisers can see how their ads are performing and make the necessary adjustments.

Future of Seedtag?

The future of Seedtag looks very promising. The company has been growing rapidly and has plans to double its technology and commercial team in order to keep up with the demand from international advertisers.

Seedtag has also been expanding its presence in Europe and Latin America, and plans to consolidate its position in these markets with the help of its new investment.

In the long term, Seedtag plans to become the leading provider of programmatic contextual placement technology. The company is already well on its way to achieving this goal, and with the help of its new investment, there is no doubt that Seedtag will be able to reach its full potential.

Related FAQs

1. What is Seedtag?

Seedtag is a Madrid-based real-time bidding ad-tech platform that allows advertisers to place their adverts on websites and apps according to the context of the content.

2. How does Seedtag work?

Seedtag’s technology analyses in real time the meaning of the texts of each web or app where the ad could be placed, guaranteeing that the ad is only shown when it is relevant to the user.

3. What are the benefits of using Seedtag?

The main benefit of using Seedtag is that it allows advertisers to increase the conversion rate of their ads. This is because the ads are only shown in contexts where they are relevant to the user, which increases the likelihood that the user will click on the ad.

4. What is the future of Seedtag?

The future of Seedtag looks very promising. The company has been growing rapidly and has plans to double its technology and commercial team in order to keep up with the demand from international advertisers.

5. What is madridbased seedtag 40m ustaylortech.eu?

Madrid-based seedtag is a real-time bidding ad-tech platform that allows advertisers to place their adverts on websites and apps according to the context of the content.

6. What is seedtag 40m oakley capital ustaylortech.eu?

Seedtag is a Madrid-based real-time bidding ad-tech platform that allows advertisers to place their adverts on websites and apps according to the context of the content.

7. About seedtag 40m capital ustaylortech.eu.

Madrid-based seedtag, one of Spain’s leading online advertising firms, has announced the Series A funding of $4.5M led by Kibo Ventures with participation from other Spanish investors like Target Global and Inveready. This Investment will help the firm to double its technology and commercial team in order to keep up with the demand from international advertisers.

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