Netflix is gearing up to launch a new test that will prompt subscribers to pay an additional fee for users outside their households — another attempt by the company to crack down on password sharing.
According to Netflix’s terms of service, a user’s account “may not be shared with individuals beyond your family.” After years of choosing to turn a blind eye to password sharing behavior that falls outside that requirement, the company last year ran a limited test prompting users to enter their account credentials as a way of prompting freeloaders into paying for their own accounts.
Now, Netflix is preparing to take things one step further with a new test that will prompt users to pay an additional fee for access to accounts that are being used by people outside of their household. The test, which was first reported by Variety, will reportedly only affect a small subset of users in select markets.
Netflix has not yet commented on the reported test, but it wouldn’t be surprising if the company decided to go forward with it. After all, password sharing is a major issue for the company — one that it has been trying to crack down on for years.
In a 2018 interview with Variety,Netflix CEO Reed Hastings said that password sharing is “something we have to learn to live with,” but he also acknowledged that it is a “major challenge” for the company.
“People don’t really differentiate between sharing with someone in the family versus outside the family,” Hastings said. “We want to keep people honest. We want people to use their own account. Not their grandma’s or their boss’s. But it really is a bit of a dilemma. It’s a hard one.”
Hastings’ comments came after the company ran a limited test in which it prompted users to enter their account credentials as a way of prodding freeloaders into paying for their own accounts. The test, which was only conducted in select markets, was not well-received by users, with many taking to social media to express their frustration.
It’s unclear if the new test will be as unpopular as the last one. But it’s worth noting that, if implemented, it would be a major change to the way Netflix operates.
Currently, Netflix only has two subscription tiers: a basic plan that costs $8.99 per month and a standard plan that costs $12.99 per month. The standard plan allows for two simultaneous streams, while the premium plan allows for four.
If the new test is successful, it could lead to the creation of a third subscription tier that would allow for more than four simultaneous streams. It’s also possible that the company could decide to charge a flat fee for all users, regardless of how many people are using the account.
Only time will tell how Netflix decides to proceed with the new test. But one thing is for sure: the company is getting serious about cracking down on password sharing.
Related FAQs
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Netflix Chile Rica Peruspanglervariety is a new test that will prompt subscribers to pay an additional fee for users outside their households — another attempt by the company to crack down on password sharing.
- What is Netflix’s policy on password sharing?
Netflix’s policy on password sharing is that a user’s account “may not be shared with individuals beyond your family.” After years of choosing to turn a blind eye to password sharing behavior that falls outside that requirement, the company last year ran a limited test prompting users to enter their account credentials as a way of prompting freeloaders into paying for their own accounts.
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The new test will reportedly only affect a small subset of users in select markets. It is designed to prompt users to pay an additional fee for access to accounts that are being used by people outside of their household.
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Netflix’s new test will reportedly only affect a small subset of users in select markets. It is designed to prompt users to pay an additional fee for access to accounts that are being used by people outside of their household.
