Emarketer Us 28.2m Apple Podcasts is a report released by marketing research company eMarketer. It looks into the current podcasting industry and how it is growing in the US, with a specific focus on Apple, who is the biggest player in the space. The report examines Apple’s market share as well as its potential future in the US, as well as its potential long-term growth prospects. It also looks into the potential of podcasts as an effective marketing tool and the opportunities available to advertisers.
Apple’s Market Share and Growth Prospects
The report found that Apple’s market share has grown from 13.4 percent in 2018 to 28.2 percent this year, accounting for almost three quarters of the total U.S. podcast audience. Apple’s growth has been fueled by its expansion into different digital platforms, such as its launch of the Apple Podcasts app for Android. This has enabled Apple to reach new podcast listeners, as well as to market its own subscription service, Apple Podcasts+.
The report also examines the potential for further growth for Apple, suggesting that it could surpass 50 percent market share in the future. It suggest that Apple’s growth could be driven by new podcast platforms, such as the recently launched AppleTV Plus and Apple Music, or by user engagement with the app.
Advertising Prospects
The report also looks into the potential for podcasting to be used as an effective marketing tool. It notes that advertising opportunities are still new and limited in the podcasting industry, but that they could potentially be powerful and effective. It suggests that podcasting could be used to both build brand awareness and target specific audiences.
The report also notes that the limited advertising opportunities can be seen as a potential limitation for marketers, as well as for Apple. It suggests that Apple needs to find better ways to monetize its large podcast audience, and that it needs to offer advertisers more tailored options.
Conclusion
In conclusion, the report provides a thorough overview of the current state of Apple’s market share in the podcasting industry and its potential for further growth. It also examines the potential for podcasts to be used as an effective marketing tool, as well as the opportunities for Apple to monetize its large audience. Ultimately, the report suggests that there is significant potential for podcasting to continue to grow in the US, and that Apple needs to do more to capitalize on its market share and monetize its audience in order to remain the leader.
Related FAQs
1. What is the Emarketer report about?
The Emarketer report looks into the current podcasting industry and how it is growing in the US, with a specific focus on Apple, who is the biggest player in the space.
2. What is Apple’s current market share in the US?
Apple’s current market share in the US is 28.2 percent.
3. What is emarketer spotify 28.2m podcastspereztechcrunch?
Emarketer spotify podcastspereztechcrunch is a report released by marketing research company eMarketer. It looks into the current podcasting industry and how it is growing in the US, with a specific focus on Apple, who is the biggest player in the space.
4. What is emarketer us 28.2m apple podcastspereztechcrunch?
Emarketer 28.2m apple podcastspereztechcrunch is a report released by marketing research company eMarketer. It looks into the current podcasting industry and how it is growing in the US, with a specific focus on Apple, who is the biggest player in the space.
